People tend to make buying decisions with their emotions, and then use logic and facts to justify those decisions (yes, even health care practitioners). That’s why stories and analogies are essential components of any selling process. Stories help us engage with our customers/prospects more effectively and put them into the right frame of mind to hear what we have to say.
In our new informative eBook, “Coaching, Sales, and the Science of Storytelling – Insights for Life Sciences Sales,” you will learn: