Coaching, Sales, and the Science of Storytelling

Story Telling Story Telling

In sales we make buying decisions with our emotions, and then use logic and facts to justify those decisions. That’s why stories and analogies are essential components of any selling process.  Stories help us engage with our prospects more effectively and put them into the right frame of mind to hear what we have to say.

In our new informative eBook, “Coaching, Sales, and the Science of Storytelling,” you will learn:

  • Why stories work
  • The brain science behind storytelling
  • Qualities of a good story
  • Coaching through storytelling